Understand your company's decision DNA
We measure how your company really makes decisions – and what that means for performance culture, leadership, and competitiveness.
Free Initial Consultation"It's not satisfaction that matters – it's how your team makes decisions."
Safety Culture Dominance
Consensus at any cost. Nobody takes responsibility. Innovation is blocked because every decision must be secured. The company stagnates.
Uncontrolled Competition
Cutthroat mentality without strategy. Leadership behavior that delivers short-term results but destroys culture and retention long-term.
The Blind Spot
Most companies don't know their own decision DNA. Employee surveys measure satisfaction – not how decisions are actually made.
Safety vs. Performance
Every organization operates on a spectrum. Where does yours stand?
What the research shows
- 1 Personality explains decision behavior better than demographics, department, or hierarchy level.
- 2 Stability (compassion, orderliness, conscientiousness) predicts safety culture.
- 3 Strategic personality traits – assertiveness, tactical thinking, risk tolerance – predict performance culture.
- 4 Balance is key: Too much safety = stagnation. Too much competition = turnover. Successful organizations need both.
What ONA measures
Three dimensions. 73 questions. A complete picture of your decision DNA.
Personality Profile
Big Five Aspect Scale – 10 facets instead of the usual 5. Distinguishes e.g. assertiveness from enthusiasm and provides a differentiated picture of each employee.
40 items, validated instrument (Haehner et al., 2025)
Hidden Leadership Patterns
Captures strategic personality traits that don't appear in standard tests – but significantly influence how leadership actually works day-to-day.
28 items, validated instrument (Paulhus et al., 2020)
Decision Behavior
5 forced-choice dilemmas between safety and performance. Ipsative format – significantly harder to fake than typical questionnaires.
5 items, decision culture orientation
How it works
From setup to actionable recommendations
Consultation
We clarify your goals and set up the analysis for your company.
Execution
Your employees complete the questionnaire – 15 minutes, anonymous, online.
Analysis
We analyze personality profiles, leadership patterns, and decision culture.
Advisory
You receive concrete recommendations for leadership, teams, and culture.
Why not just run an employee survey?
What is measured?
Personality
Leadership patterns
Theoretical foundation
Question format
Result
Scientifically founded
ONA is based on a study with 351 participants examining decision behavior, personality, and strategic orientation. The instruments used are internationally validated.
Validated Instruments
- BFAS: Big Five Aspect Scale (Haehner et al., 2025; DeYoung et al., 2007)
- SD4: Short Dark Tetrad (Paulhus et al., 2020)
- Decision Dilemmas: Ipsative Forced-Choice
Research Lead
Dr. Lennart Freyth – PhD psychologist, founder of BeSS Institute. Research focus: leadership behavior, HR diagnostics, strategic personality traits.
Theoretical framework: Life History Theory – explains why certain personality profiles systematically correlate with safety or performance strategies.
Ready to understand your company's DNA?
Find out how your company really makes decisions – and what that means for leadership, team dynamics, and competitiveness.
Non-binding. Confidential. No hidden costs.