Understand your company's decision DNA
We measure how your company really makes decisions – and what that means for performance culture, leadership, and competitiveness.
Free Initial Consultation"It's not satisfaction that matters – it's how your team makes decisions."
Safety Culture Dominance
Consensus at any cost. Nobody takes responsibility. Innovation is blocked because every decision must be secured. The company stagnates.
Uncontrolled Competition
Cutthroat mentality without strategy. Leadership behavior that delivers short-term results but destroys culture and retention long-term.
The Blind Spot
Most companies don't know their own decision DNA. Employee surveys measure satisfaction – not how decisions are actually made.
Safety vs. Performance
Every organization operates on a spectrum. Where does yours stand?
What the research shows
- 1 Personality explains decision behavior better than demographics, department, or hierarchy level.
- 2 Stability (compassion, orderliness, conscientiousness) predicts safety culture.
- 3 Strategic personality traits such as assertiveness, tactical thinking and risk tolerance predict performance culture.
- 4 Balance is key: Too much safety = stagnation. Too much competition = turnover. Successful organizations need both.
What ONA measures
Three dimensions, a complete picture of your decision DNA.
Personality Profile
A far more detailed personality profile than usual tests. Distinguishes, for example, assertiveness from enthusiasm and gives a differentiated picture of each employee.
Scientifically grounded in-depth profile
Hidden Leadership Patterns
Captures covert, strategic behavior patterns that don't appear in standard tests, yet significantly influence how leadership actually works day to day.
Catches what standard tests miss
Decision Behavior
Concrete decision situations between safety and performance. A format that is significantly harder to game than typical questionnaires.
Real behavior, not self-report
How it works
From setup to actionable recommendations
Consultation
We clarify your goals and set up the analysis for your company.
Execution
Your employees complete the questionnaire – 15 minutes, anonymous, online.
Analysis
We analyze personality profiles, leadership patterns, and decision culture.
Advisory
You receive concrete recommendations for leadership, teams, and culture.
Why not just run an employee survey?
What is measured?
Personality
Leadership patterns
Theoretical foundation
Question format
Result
Scientifically founded
ONA is based on a study with 351 participants examining decision behavior, personality, and strategic orientation. The instruments used are internationally validated.
Validated Methods
- In-depth personality analysis: a far finer profile than standard tests
- Detection of covert behavior patterns: surfaces risky tendencies
- Real decision behavior: a format that is hard to game
Research Lead
Dr. Lennart Freyth, PhD psychologist and founder of BeSS Institute. Research focus: leadership behavior, HR diagnostics, strategic personality traits.
Theoretical framework: an established behavioral-science model that explains why certain personality profiles systematically correlate with safety or performance strategies.
Ready to understand your company's DNA?
Find out how your company really makes decisions – and what that means for leadership, team dynamics, and competitiveness.
Non-binding. Confidential. No hidden costs.